Recent survey results of public attitudes towards giving to charity make interesting reading and could help you to plan better, more transparent fundraising campaigns.
Based on 1,000 respondents aged 16+, it reveals that the top factors that encourage people to give to a particular charity are:
- The charity is clear about what donations are spent on (56%)
- Learning about the impact the charity has (47%)
- Positive stories about the charity in the media (37%)
- Case studies / stories about individuals that have been helped (33%)
Interestingly, the results suggest that people aged 55 and over were more likely to want a charity to be clear about what donations are spent on and information about the charity’s impact. People under 35 preferred case studies more than older age groups and they wanted to be able to take part in fundraising events, receive thanks yous and have volunteering opportunities.