Missed opportunities? Demonstrating our worth online

Photo credit: mkhmarketing / Foter / CC BY

Photo credit: mkhmarketing / Foter / CC BY

A study published by Lloyds Bank has reported that more than half of charities lack ‘basic digital skills’, especially compared with small business. You can read the full report here.

The study particularly focuses on the lack of understanding about how a web presence can increase donations and other forms of finance, but it also chimes with one of Dudley CVS’s priorities for the forthcoming year and one of the key findings of our recent state of the sector survey –  voluntary and community organisations would like some support with telling their stories online.

Being able to demonstrate your impact online, at a time when organisations cannot solely rely on grant-funding alone to survive, might expose your organisation to new sponsors, supporters, crowd-funders, investors, donors, businesses looking to fulfil their corporate social responsibility principles. But the reasons may not be purely financial. Having a web presence can be empowering for your organisation and the people you support; you can run campaigns, dispel myths, inspire people, connect, share and learn.

But what do you think? What do you think about the report? What has an online presence allowed you to do more easily? What are the barriers to getting your organisation on the web? Is it resources, skills in tech and design or anything else? How could we all support each other to grasp new opportunities that the digital world might offer?

 

3 thoughts on “Missed opportunities? Demonstrating our worth online

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